ProblemSolutionReportFAQLearn about the project
PTEN
Educational pilot for municipalities

AI that supports women facing violence

A secure WhatsApp channel with artificial intelligence. Empathetic listening, geolocated referral to the protection network and anonymized reports for the municipality. Confidential. 24/7.

Learn about the projectTest on WhatsApp
24/7
confidential access through WhatsApp
100%
anonymized reports
LGPD
privacy from the start
The problem

The protection system exists. Access does not.

Women facing violence often meet invisible barriers between asking for help and receiving real support.

She may not recognize it as violence

Financial control, isolation from friends, public humiliation. Many women live this for years without knowing it is domestic violence: psychological, financial or moral.

She does not know what to do

Many women do not know they have the right to protective measures, where the nearest specialized police service is or how to file a report.

Existing channels are insufficient

Existing channels return generic lists of phone numbers. They do not welcome, understand context or guide the woman to the right help.

Data that matters

The numbers show where protection still does not reach

Domestic violence is a global problem. In Brazil, the data reveals a pattern: fatal violence happens inside close relationships, and many women reach extreme risk without having accessed the formal protection network.

1,571
femicides in Brazil in 2025, 4.3 per day and a historic high
95%
of victims in Rio Grande do Sul did not have an active protective measure
88%
of perpetrators in Rio Grande do Sul were partners or former partners
75%
of victims in Rio Grande do Sul had no previous police report

Global context: WHO and UN partner estimates indicate that 840 million women have experienced physical or sexual violence in their lifetime; 316 million experienced physical or sexual violence by an intimate partner in the last year. In 2024, 137 women and girls were killed every day by intimate partners or family members.

Sources: Brazilian Public Security Yearbook 2026; 2025 Feminicide Map from the Rio Grande do Sul Civil Police, via Brasil de Fato; WHO; UN Women/UNODC.

Solution

A channel that listens before routing

Three layers of WhatsApp-based support. Amelias is an educational channel that helps women understand whether they are experiencing violence, seek nearby help or calmly talk through a situation, while generating anonymized data about demand and barriers in the territory.

Amelias
Amelias
online
Hi. This is Amelias, a safe, anonymous and free support channel for women. You can understand whether you may be experiencing violence, find help near you or talk calmly. No personal data is collected. Where would you like to start?
20:17
I don't know if what I'm living is violence
20:18
It's okay to have that doubt. Many women go through this without knowing it has a name. Tell me a little about what is happening, no rush.
20:18
My husband controls all the money at home. I work but I don't have access to my own account.
20:19
What you describe has a name: it can be economic or patrimonial violence. Blocking access to your own money or withholding wages are forms of violence recognized by Brazil's Maria da Penha Law. You are not exaggerating. Does he do other things that bother you?
20:19
He says I'm useless and that I couldn't survive without him.
20:20
That can be psychological violence. Humiliating you and making you believe you depend on him is a form of control. You may be experiencing two forms of violence at the same time, and it is not your fault. Do you live with him?
20:20
Yes, we live together with the children.
20:21
There are paths even if you live with him. The Public Defender's Office can guide you for free on separation, custody and child support. If you need to leave home, a shelter can be a safe place where you can go with your children. Want me to show nearby support points? Just share your location.
20:21
Location sharedAlvorada
20:22
I found support near you:
Public Defender's Office - Alvorada (~1.2km)
Free legal guidance. Separation, custody and protective measures. Tel: +55 51 1234-5678
Specialized Women's Police Station (~4.8km)
Team with psychologists. Tel: +55 51 3442-1144
Online police report: delegaciaonline.rs.gov.br
Call 180 on WhatsApp: wa.me/556196100180
20:22
I'm afraid he'll find this conversation.
20:23
Type "sair" at any time and I'll explain how to delete it from your phone. You can also save this contact under another name, like "Pharmacy". If you are in immediate danger in Brazil, call 190. Outside Brazil, call your local emergency number. I'm here with you, at your pace.
20:23
01

Information about violence

Educational content about the 5 types of violence, the cycle of violence, protective measures and rights. Amelias helps women name what they are experiencing.

02

Supportive listening

Listening without judgment and validation of feelings. No menu, no form. The conversation follows her pace.

03

Personalized referral

Amelias understands the situation and recommends which service makes sense. Guidance with address, phone and opening hours through geolocation.

Differentials

Technology designed for those who need it most

Each technical choice was made to make it easier for women to access information and the protection network.

100% anonymous

No personal data is collected. No name, no ID, no registration. The woman can talk without identifying herself.

Native WhatsApp

No need to install anything. Billions of people already have the app. It works on any phone.

Empathetic listening

GPT-4o calibrated for supportive listening. It does not interrogate, give advice or minimize. It listens.

Direct action links

Inside the conversation, Amelias shares clickable links: online police station, anonymous reporting and protective measure requests.

Local protection network

A geolocated database with services in each city. It recommends which entry point makes sense: public defender, specialized police, shelter, women's reference center or social services. With address, phone and opening hours.

Safety command

The woman can type "sair" at any time. She receives instructions on how to delete the conversation from her phone and the session is closed.

Persistent context

The channel stores each session's context anonymously. If the woman comes back days later, she does not need to retell the story. The conversation continues from where it stopped.

Anonymous 4-layer classification

Each conversation automatically classifies: type of violence, topic sought, situation context and barriers that prevent the woman from acting.

Municipal reports

Types of violence, searched topics, identified barriers, access times and gaps in the network. Everything anonymized.

Final report

Reports that anticipate problems and guide decisions

Behind each conversation, Amelias anonymously classifies 4 dimensions: type of violence, topic sought, situation context and barriers that prevent the woman from acting. This data generates actionable intelligence for municipal management. No personal data. LGPD compliance.

Final pilot report - Municipality of Alvorada
Pilot period
247
Unique accesses in the period
during the pilot
63%
Accesses outside office hours
peak 10pm-1am
45%
Return rate to the channel
continued use
14.6
Avg. messages per user
across the pilot
42%
Shared location
local network
156
Referrals to the network
local services
68%
Live with the aggressor
context identified
5
Types of violence classified
Maria da Penha Law
Weekly evolution
W1
W2
W3
W4
W5
W6
W7
W8
Conversations per week - pilot period
Types of violence identified
Psychological
38%
Physical
27%
Moral
16%
Patrimonial
12%
Sexual
7%
Access by weekday
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Peak on Sunday and Monday, after the weekend
Access hours
0h6h12h18h23h
Peak between 10pm and 1am, when in-person services are closed
Most searched information
Protective measure31%
Types of violence26%
Police report / online station19%
Shelter14%
Public defender10%
Identified barriers
Fear of retaliation34%
Financial dependence28%
Concern about children18%
Normalization of violence12%
Shame / isolation8%
Inferred anonymously from conversations. New data.
Journey in the channel
Sought information about rights54%
Used supportive listening48%
Shared location42%
Received possible paths63%
Returned to the channel45%
Protection network attention points
Women's reference centernot mapped
Shelternot mapped
Social serviceslimited hours
Cross-check between the local network and anonymous demand from the channel.
Context of women served
68%
live with the aggressor
52%
have children
78%
have not filed a report
91%
without protective order
38%
without support network
44%
without financial independence
Data inferred anonymously from conversations. No direct question is asked - the channel identifies context from what the woman chooses to share.

At the end of the pilot, this data helps the municipality understand real demand, critical hours, most searched topics and attention points in the protection network.

All data is illustrative, anonymized and aggregated. No personal information is stored or exposed. LGPD compliance.
Impact

Aligned with the UN Sustainable Development Goals

SDG 5

Gender Equality

Target 5.2 - Eliminate all forms of violence against women and girls in public and private spheres. The Brazilian adaptation incorporates the concept of gender-based violence from the Maria da Penha Law. Amelias helps women recognize the violence they are experiencing and access the protection network.

SDG 16

Peace, Justice and Strong Institutions

Targets 16.1 and 16.3 - Reduce violence, with emphasis on femicide in the Brazilian target, and ensure access to justice for the most vulnerable. Amelias connects women to the protection network and transforms anonymized data into intelligence for public policies.

Frequently asked questions

FAQ

Yes. The channel is 100% anonymous. We do not ask for name, ID or any identification. Conversations are not linked to personal data. The woman can save the contact under any name on her phone, such as "Pharmacy" or "Clinic", so nobody knows what it is. At any time, she can type "sair" to close the session and receive instructions on how to delete the conversation from her phone.
The number belongs to the municipality or partner organization, not to MindAI. The connection is made officially through Meta Business Platform. MindAI is the accredited technology partner.
No. Amelias does not replace emergency channels, reporting channels or specialized care. It acts as an educational entry point and a bridge to the protection network. The AI offers supportive listening, helps the woman understand what she is living and guides her toward professionals in the protection network. It does not diagnose, provide legal advice or replace psychologists, social workers or specialized services.
At the end of the pilot, the city receives an anonymized report with the most identified types of violence, most searched topics, peak access days and times, anonymous conversation rating, return rate to the channel and attention points in the municipal protection network.
The educational pilot has no cost for the municipality and is designed to begin with a focused, objective scope to evaluate the initiative’s feasibility, channel adoption and the data generated. MindAI covers the technology investment as a contribution to addressing domestic violence.
The pilot initially runs for 30 days. At the end of this period, we assess channel adoption, the data generated and any necessary adjustments. Depending on the results and the interest of both parties, it may be extended for another 30 days.
The initial database covers services in the Greater Porto Alegre area. To bring Amelias to another municipality, we work with the local team to map protection and support services, validate contacts, addresses, opening hours and types of assistance, and add this information before activation. The municipality identifies and validates local references; MindAI organizes and configures the database in the assistant.
Implementation can start simply, with QR codes in selected points of the network: health centers, public clinics, schools, CRAS and CREAS. On the municipality side, the main effort is to appoint a reference person, validate the protection network points and authorize QR code communication. Channel setup, technology and the anonymized report stay with MindAI during the pilot.
No. The city receives only aggregated and anonymized reports. Nobody has access to the individual content of conversations. LGPD compliance.
Yes. The AI works 24 hours a day, 7 days a week, including holidays. Domestic violence does not follow office hours, and neither does the channel.

Want to learn more about Amelias?

Tell us a little about the municipality or organization. We will get in touch to understand the context and explain how Amelias could be tested in a simple way.

Message sent!

We will contact you soon to talk about Amelias.

Want to learn more about Amelias?

See how the channel can be tested in a simple way, with clear scope and an anonymized report at the end.

Learn about the projectTest on WhatsApp
Talk about Amelias