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From guided menus to agents that take action

Custom AI assistants on WhatsApp

We build custom assistants and agents that guide, organize information and carry out steps in your process. From guided service flows to AI-powered journeys and workflows.

Lia | Ateliê Lumeonline

Illustrative examples. The flow and delivery vary by project.

What your operation can do on WhatsApp.

Every solution is designed for a specific job. It can guide, answer from existing knowledge, carry out steps or organize information. These capabilities can also work together.

Guide

Organize paths and guide each step

Present options, ask questions and track the next steps, from a defined menu to a journey with several stages.

Works for staged registrations, customer onboarding, mentorships and programs that need a guided journey.

Answer

Answer questions with existing knowledge

Draw on documents, lessons, policies and other materials to answer open questions within the project's rules and limits.

Works for courses, schools, communities, HR and support teams that need existing materials accessible in conversation.

Execute

Look up data and move requests forward

Find information, open requests, update records and trigger process steps, connected to existing systems or our infrastructure.

Works for technical assistance, maintenance, after-sales, field teams and internal processes with lookups or records.

Organize

Turn conversations into useful records

Collect contacts, interests and requests, group information by profile and route each case with the context the team needs.

Works for events, social projects, campaigns and operations that record contacts, requests and interests by profile.

See how we create your WhatsApp assistant.

We start with what your project needs to accomplish. We map processes, steps, rules, data and integrations to design the right solution.

1

Discovery

We map goals, processes, responsibilities, steps, data and systems involved.

2

Solution design

We define the format, flow, scope, integrations, priorities and next steps.

3

Configuration

We configure identity, rules and what the assistant should answer, register, route or execute.

4

Deployment

We deploy on the official WhatsApp platform, test real scenarios and refine the solution before activation.

5

Evolution

We monitor usage and results to improve content, flows and operational processes.

We are a Meta Business Partner. The WhatsApp Business connection uses Meta's official platform.

Turn conversations
into business
intelligence.

In periodic reports, we organize the records defined for the project to show what moved forward, where the flow stalled, which questions repeat and what deserves adjustment.

  • History and traceabilityEach interaction brings together the request, answer, intent and context. When an agent executes, it also records actions, results and pending items.
  • Indicators and periodic reportsVolumes, topics, stages, handoffs and change over time receive an objective reading.
  • Gaps, friction and opportunitiesUnanswered questions and stages that interrupt a journey become practical recommendations.
  • Structured contact baseEach conversation can create a record with contact, request, interest and history for follow-up.
Storage, access and history levels are defined for each project, supporting compliance with Brazilian data protection law and internal policies.
Periodic reportAteliê LumeAssistant Lia
Illustrative example
412conversations in period
96appointments completed+12% vs. previous period
61%outside business hours
18team handoffs

Service conversion

  1. Started a conversation412
  2. Chose a service180
  3. Viewed available times131
  4. Confirmed an appointment96

35 contacts left the flow after viewing available times.

Most frequent topics

  • Price of straightening48
  • Payment methods37
  • Saturday availability29

Identified gaps

  • Is parking available?11
  • Do you style party hair?6
Opportunity

Of the 35 contacts who left after checking the schedule, 24 were looking for Saturday. Expanding those times could recover some appointments.

Indicators, comparisons and frequency are defined for each project.

See report examples applied to courses and mentoring and the Amelias project. Retention and export are defined according to each solution's needs.

From guided flows to agents that take action.

Every project calls for a different solution: guide conversations through steps, answer from existing knowledge or carry out actions and processes. These formats can be combined in one assistant.

Organizes

Guided assistant on WhatsApp

Each conversation follows defined steps, collects the information needed and records the next step.

Works well for: triage, registrations and first contact.

fromR$ 690/month

Includes up to 1,000 assistant messages per month.
Deployment included · initial 3-month cycle.

✓Flows based on options and rules!
✓Topic-based predefined answers!
✓Information collection!
✓Contact and interest records!
✓Triage and routing!
✓AI usage included!
✓Human handoff!
✓Usage report!
✓Exportable contact base!
Answers

AI assistant with a knowledge base

Existing knowledge becomes answers to questions asked freely on WhatsApp.

Works well for: support, guidance, education and recurring questions.

fromR$ 990/month

Includes up to 1,000 assistant messages per month.
Deployment included · initial 3-month cycle.

✓Open questions on WhatsApp!
✓Knowledge base!
✓Documents, video and audio!
✓Knowledge base updates!
✓Identity and response rules!
✓AI usage included!
✓Human handoff!
✓Insight reports!
✓Exportable history!

The same technology in different contexts.

Operational services

Service that checks, registers and routes

WhatsApp automation for technical support, maintenance and services: price and availability checks, visit scheduling, request registration and status tracking, depending on the project's integrations.

Discuss this solution →
Digital & Education

Content-based assistant

WhatsApp AI assistant for courses, mentoring programs, schools and training. Answers questions using existing lessons, documents and materials, guides students and records the most frequently asked topics.

View application →
Social impact

Amelias

Proof of concept for a WhatsApp virtual assistant supporting women experiencing violence. Provides guidance, triage and routing to the protection network.

Discover Amelias →

FAQ

A guided chatbot on WhatsApp leads conversations through menus, predefined answers and rules, as in Organizes. An AI assistant with a knowledge base, like Answers, handles open questions using your materials. An AI agent, like Resolves, can also query systems, update records and carry out process steps within defined permissions. These capabilities can be combined according to the project.
Yes. We organize a knowledge base using existing documents, manuals, policies, pages, presentations, lessons, videos and audio. The AI assistant uses this base to answer questions on WhatsApp within the project's topics, rules and boundaries. Materials can be updated within the scope; when information is unavailable, the assistant signals the limitation and can hand the conversation over to your team.
Yes. A WhatsApp AI agent can check availability, book services, register contacts, record requests, check status and carry out internal process steps. Each action depends on the project's rules, permissions and integrations. We integrate with your systems where technically feasible or use our infrastructure for records defined in the scope. Actions requiring confirmation or team review follow the agreed workflow.
Guided Assistant organizes conversations through options, predefined answers and rules while collecting and recording information. The Content Assistant answers open questions based on existing materials. Custom Agents also look up data and carry out operational steps. These capabilities can be combined.
No. Structured flows can work with menus, predefined answers and rules. We use AI when it adds value, for example to understand open questions, classify requests, search a knowledge base or maintain context. The combination is defined according to the process and the level of predictability required.
No. We lead discovery, configuration, activation and initial adjustments. Your team contributes operational context, materials, rules and real service cases.
No. If the company already uses an ERP, CRM or another management system, we assess the required integrations. If it does not, records can stay in our infrastructure. Access, retention and export are defined by the project and contract.
It does not invent an answer or act outside its defined permissions. It signals the limitation, collects what is missing and routes the request to the team with the context and information already gathered.
We are a Meta Business Partner. The assistant runs on a phone number owned by your company and connected to the official WhatsApp Business platform. During discovery, we determine whether your current number can be used or whether activating a new one is the better option. We then handle setup, validation and activation with your team.
It depends on the format, materials, integrations and validation steps. The timeline is defined after discovery according to the solution scope.
Automated service can be available 24 hours a day, including weekends and holidays. Human handoffs and actions that depend on external systems follow the hours and availability defined for each operation.
Each message sent by the assistant and delivered to a contact on WhatsApp counts toward the plan. Messages sent by the contact do not use the allowance. If one answer is split into two messages, two messages are counted. The Guided and Content plans include up to 1,000 assistant-sent messages per month. For Custom Agents, volume is defined during discovery. MindAI uses the same delivered-message unit adopted by Meta to make usage easier to track, but the plan allowance and any Meta charges remain separate.
Yes. Since October 1, 2026, each business phone number has a monthly allowance of 1,000 delivered service messages. From the 1,001st message onward, Meta charges for each service message delivered by the business through the official platform. In Brazil, the published rate is currently around BRL 0.04 per message and may vary depending on payment method, taxes, provider and future Meta adjustments. Messages sent by contacts are not charged. This is a Meta charge and is separate from the MindAI plan. See the official rules and rates.
Yes, when included in the scope. Business-initiated messages and messages sent outside WhatsApp's customer service window require templates approved by Meta and must follow the applicable contact permissions and rules.
Yes. Content, answers, options, rules, flows and integrations can evolve within the scope. When a change expands capabilities or integrations, it is planned and validated before going live.
We record only the data defined for the service purpose. Storage, access, retention, export and reports are configured for each project, supporting compliance with Brazilian data protection law and internal policies.
No. Not every solution requires generative AI. When AI is used, MindAI manages the credentials, infrastructure and usage included in the project scope; the corresponding cost is already included in the plan or proposal. If a project requires a specific provider or usage beyond the agreed allowance, this is defined before contracting.
Pricing considers the type of solution, the complexity of its flows and rules, usage volume, materials, reports and required integrations. Deployment is included for Guided and Content Assistants, with an initial three-month cycle. For Custom Agents, deployment and monthly pricing are defined after discovery. Before contracting, you receive a scope describing the expected deliverables, limits and costs.

Tell us what you want to automate.

Send us a message about your business and what you would like to organize or automate. We will recommend the solution that makes the most sense and, if you like, show you how it works.

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